Web Marketing Ideas You Can Actually Use

Topic: Web Marketing Ideas You Can Actually Use
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JUNE 4,  ISSUE #1395 Article Categories    • Advertising    • Blogs & Podcasts    • Business    • Ecommerce    • Google    • Linking Strategies    • Marketing    • RSS    • SE Optimization    • SE Positioning    • SE Submission    • SE Tactics    • Security    • Technology    • Video Marketing    • Web 2.0    • Web Design    • Webmasters    • Website Promotion    • Website Traffic    • Writing Web Search    • Add a Site    • Rapid Paid Inclusion    • Low Cost Search Engine Ads    • Search 85K News Sources Blog Search    • Add a Blog    • Search 37,200+ Blogs    • Grab a Blog RSS Feed    • Grab a Blog Content Feed Tools & Services Webmaster Tools    • Web Page Analyzer    • Meta Tag Generator    • Keyword Popularity Tool    • Link Popularity Checker    • Search Engine Submitter    • Internet Tools Directory    • Site Resource Directory Traffic Exchanges Get Free Visitors to Your Site with these Outstanding Services: TrafficZap TrafficSwarm Site of the Day Gizmo's Freeware is a community website. The sites's primary goal is to help you select the best freeware product for your particular needs. No downloads are provided, only information and useful guidance. Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com App of the Day PointandSee 1.0.0 (2.22 MB) is a point with your cursor color finder. Just move the finder over the color you need to identify. Has a built-in magnifier to correctly pinpoint the exact pixels. Shows the RGB and Hexidecimal values for the selected pixel. Freeware for XP/ Vista/ Win7. If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com SPN Partners Hostway's Business Broadcast: - Maximize your marketing power with an instant Web presence in multiple high traffic Internet directories! Hostway's Tango Reseller Platform has the industry's broadest set of white-label hosting services. Just sign up, set your revenue margin and sell! Template Monster - The Web's number one website templates are available for immediate download. Web-Source - Your Guide to Professional Web Site Design & Development. TechNewsletters.com - A directory of IT newsletters with ratings & descriptions. NewWebDirectory - A new internet web directory of professionally reviewed web sites providing both freebie and paid site submission. Top 10 Exposure - Forget PPC. Get Google-Type ads for $3 - $4 per month and top 10 exposure across 100's of search engines & web directories. Rapid Paid Inclusion - Add Your URL to 50+ Search Engines. Fast Inclusion, Recrawls and Backlinks. Get a Featured Article Position on GoArticles - Put your article at the top of any GoArticles.com category or sub-category for greater exposure and better rankings. FreeWebMonitoring - Monitor your web site's availability 24 hours a day, 7 days a week with email alerts and weekly web site statistics. DropJack - Add news, blog posts and links to one of the fastest growing social bookmarking services on the Web. Join over 200,000 active members.

AddMe Blog Search SPN Videos DropJack.com Web Position SubmitExpress Top SEO Tools SPN Micro-Blog Website Builder Top 10 Exposure NewWebDirectory Website Templates FreeWebMonitoring FreeWebSubmission Rapid Paid Inclusion Hostway Web Solutions SmartWebGadgets.com Web Marketing Ideas You Can Actually Use By Jerry Bader (c) 2010 - Grab the SiteProNews RSS Feed Video: Google Wave Conversation Model The Web is full of information, articles, videos, white papers, e-books and all matter of research and information. Some of it is very, very good, and some of it is misleading and irrelevant. Somewhere in the middle, falling squarely in the category of spectacularly mediocre, is the vast majority of the rest of it. If you're like me, always trying to improve, learn, and grow your business, then you've probably been frustrated in your search for truly useful information that you can actually use to improve your marketing, branding, and sales efforts. 1 Way Text Links Per $1.40 We provide a unique link building service. It's absolutely different from what most SEO companies do It can dramatically increase your site rankings, traffic, and sales. We give 12 Months Permanent Link Guarantee. The cost is only $1.40 per link. Check our low prices. There seems to be a wide choice of articles dedicated to surefire courses on do-it-yourself marketing that will make you a Web-Media-Mogul overnight (usually available for a mere three payments of twenty-nine, ninety-five) and of course, there's always lots of stuff on how you just got to get onboard with the next big social networking fad. Excuse me while I delete another email about an absolutely fabulous linking strategy I just can't líve without. It's all too familiar and for the most part, a waste of time. If this nonsense were really the answer to growing your business, then you'd already be rich, sitting on some Bora Bora beach sipping pina coladas, and not hunched over your computer trying to find something useful that will actually help. In One Word Or Less When it comes to marketing, it really doesn't matter what venue, method, or media you employ; marketing is simply a matter of effective 'communication,' easy to say, not so easy to do. Your ability to communicate is the key to marketing success, or conversely, your inability to communicate effectively is what is holding you back. So the time has come to grapple with the real problem, and that is, how do you communicate your marketing message in the most effective manner to your audience; how do you tell your brand story so people pay attention, and care. The first thing to understand about marketing communication is that text messaging, Twitter and all other limited, one dimensional solutions, stifle the very thing that's necessary to implement effective marketing communication: the nuance, depth of understanding, and emotional value inherent in what you provide - the very thing your audience needs to know about what you sell. The key being 'why they need what you offer' not 'what.' Communication Is A Complex Process The second thing to understand about marketing communication is that it involves five critical elements in order to be effective: the Message, the Method, the Messenger, the Audience, and the Venue. Ask yourself, why are you on the Web at all? If it's because everybody else is on the Web, then you're not ever going to have the marketing breakthrough you crave; but if it's because you have something to say, a story to tell, a reason for people to say, "I need some of that!" then it's time to get serious about developing the right message, delivered by the right messenger, sent to the right audience, and employing the Web venue's best method of multidimensional communication - Video. This is nothing new. Web Video is now accepted as the most effective communication tool available to Web businesses, so what is the difference between Web Videos that are an utter waste of time, and worse, counter productive, and Web Videos that turn companies into marketing phenoms? Unlike one-dimensional forms of communication, Web Video delivers your message by accessing multiple senses using visual and auditory techniques. Just by adding a human being as presenter goes a long way to making an impact. Because video communicates by accessing multiple senses on both a subliminal and direct level, it demands knowledge and expertise in concept creation, writing, casting, graphic and motion design, video production and editing, audio, music and sound design, as well as the ability to get it all to work together in an effective presentation delivered on time and for an affordable investment. But all of this expertise and skill can be wasted if your video campaign lacks an identifiable emotionally relevant conceptual design. One of the hardest marketing concepts for bottom-line oriented business executives to accept is that the value of their offering is found in the emotional satisfaction their product or service provides. Telling people what a company does alone is not marketing, telling them why they need what you do is. Companies that focus on 'the what' turn their products and services into commodities and products that are indistinguishable from the competition, but companies that focus on the emotional value they provide, deliver the answer to the question, why people purchase from one company and not from another. Effective Marketing Communication is Concept Based All good marketing is based on an emotionally based concept. This is especially true on the Web, where content and attention span go hand-in-hand. If your Web marketing is not interesting, informative, and entertaining, it won't ever be memorable; it won't ever have the lasting impact you need to meet your sales and marketing objectives. Effective marketing communication starts with an emotionally charged concept, one that can be spun-out into a long-term presentation strategy, a concept with legs. Coming up with an appropriate concept that will work for your product or service takes a bit of creative thinking, but it really isn't as hard as you think. One caveat that often escapes clients, when they come to us with their ideas is that the concept must be executable for the available budget. Anybody can come up with fantastic ideas that are impossible to implement or cost prohibitive. The trick is to develop a concept that can be implemented on time and on budget. Executable Brand Video Campaign Concepts One method we use to develop affordable brand video campaign concepts for clients is to combine the emotional value proposition the client offers with a recognizable presentation trope. Tropes are metaphorical expressions, or in this case, storytelling-scenarios that audiences recognize and accept in terms of their implied expectations and implications. Used properly within the context of a Web Video presentation, tropes can simplify and shorten a complex message, and provide cover for what would otherwise be a boring, blatant sales pitch, or desperate plea for business. Human beings are all programmed for pattern recognition, it is a basic skill needed for survival, and it's been hardwired into our DNA. Our very survival as a species is dependent on our ability to recognize danger and opportuníty. Business and marketing is no different. And that is what makes communication tropes effective. This intrinsic aspect of our nature allows professional video marketing experts to tap into the motivational triggers that govern our subliminal decision-making responses, the kind of responses that get people to purchase what you sell. About The Author Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit www.mrpwebmedia.com, www.136words.com, and www.sonicpersonality.com Contact at info@mrpwebmedia.com or telephone (905) 764-1246. Printer Friendly Version of this Article Have an Opinion on Today's Article? Post Your Comments at SiteProNews.com   Need Content for Your Website - GoArticles.com has 2,107,000+ Articles

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