An Informal Look at Writing Online Content

Topic: An Informal Look at Writing Online Content
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AddMe Blog Search SPN Videos DropJack.com Web Position SubmitExpress Top SEO Tools SPN Micro-Blog Website Builder Top 10 Exposure NewWebDirectory Website Templates FreeWebMonitoring FreeWebSubmission Rapid Paid Inclusion Hostway Web Solutions SmartWebGadgets.com An Informal Look at Writing Online Content By Jamie Lyons (c) 2010 - Grab the SiteProNews RSS Feed Video: The Future of Social Media? I get many questions about my job as a copywriter and SEO practitioner, and for the most part they follow a similar theme- 'what do you do?' and 'could I do it?' In an attempt to address these questions once and for all and possibly also give an insight into the life of an internet marketer I've put together an article: this article. A large portion of my day is spent writing. From articles to press releases, website content to blogs: countless hours are spent staring at a blank page, frantically scrambling for inspiration or that perfectly sculpted sentence. The phrase 'writer's block' is an often derided cliche, but there is no denying that sometimes you just can't quite work out exactly what you're trying to say, or even more infuriatingly, the best way to say it. Some will go for a walk to clear their mind, others to their cigarette packet or porcelain throne in an attempt to find clarity. In the realm of content writing and SEO based copywriting in general there is a very simple reason why these personal catalysts are turned to with persistent regularity: it can be boring. There, I said it and to emphasise my conviction will say it again: Writing For Seo Purposes Can Be Boring. Now hopefully you'll grant me enough time to justify this outburst before reporting me to the various authorities, oh, and please forgive my reliance on personal experience in portraying a more universal point. I go into work every day knowing that I am required to write intelligently and enthusiastically on topics which I may have very limited previous knowledge of, and due to what I assume to be some sort of genetic defect: utterly love it. It is my love of writing that stops me from finding it boring. I am fully aware that the majority of people wouldn't revel in this challenge, which is great for me as it reduces my competition. Consequently, the odds are that you're reading this purely to find out a little more about writing on just one broad topic: and to make another assumption, I expect that your writing on this topic is to promote your website. It is to you non-reveller, single broad topic focussed, committed website owner that I level my 'it can be boring' battle-cry as an explanation for your writer's block and seek to show how you can get round it. You have passion for your chosen topic, well, I sincerely hope you do (if you aren't enthusiastic about your product/website/company/field of operation then it won't be poorly written content that jeopardizes your company's longevity and more importantly in this instance: my whole argument rests on it). It is this passion and the resulting knowledge you have amassed on the subject that is key to your success in writing copy, articles and press releases for your website. No amount of literary flair, cunning word play or EXCESSIVE USE OF formatting Tools is ever going to appeal to your target reader more than the sound advice and authoritative content that you, the expert on this subject are capable of providing. Equally important is the very fact that if you're passionate about something then surely you aren't going to find it boring. Having established that you are more than qualified to advise others on your chosen subject and have enough interest in it to apply yourself to the time consuming task of writing accurately about it, all I can really do is give you a few pointers and tips on converting your knowledge into something which others can benefit from and in doing so raise the profile and credibility of your website. To avoid taking up too much of your time, I'll keep it brief: 1. Provide Original Content Whether you're writing the content for your homepage or an article explaining the finer points of your industry and associated benefits, you must ensure that what you're saying isn't said elsewhere. Inevitably there will be others who have said something vaguely similar, but focus upon being better and different. You will get no credít from search engines for duplicating someone else's work and gain no customers by rehashing a competitor's article. 2. Research Tone and Style We all write differently depending on the context. A blog on celebrity gossip will read very differently to a governmental department's homepage and the way you construct a text message to a friend will differ to the structure of an email you send to a business associate. It's well worth researching the homepage content of similar websites when writing yours in order to judge which style you find most effective, relevant and credible. It is more than likely that the style you find most suitable will be the style your prospective visitors will find most suitable: so copy it (NOT THE CONTENT...just the tone and style). Once you've established this starting point then write in a way you find comfortable but adhering loosely to the tone you've chosen to emulate. The words should come naturally, don't worry if it doesn't sound quite right you can always come back and edit the text. 3. Double Check Grammar and Spelling Having spent hours crafting your text, there is nothing more irritating than publishing the piece to discover an abundance of easily avoided errors. Get others to read your copy with a critical eye before making it live, they may well spot something you've missed. Having taken onboard any amendments: read it again...and again before committing it to the archives of internet history. 4. Enjoy It I know, I know...easier said than done, but if you care about the subject matter and the benefits the content will have for your business then I'm sure you won't find it that hard. This post was supposed to be brief but I got a little carried away, I just hope it provided a little guidance to those hovering on the precipice of a first foray into writing online content. If you republish this, then please include the resource box- a vast number of my more conventional and less formal articles have been 'stolen' in the past and put on websites in the guise of original content. About The Author Written by Jamie Rock Lyons of Web Vitality SEO inconjunction with OfficeYoo Office Supplies and DHFS Debt Help Printer Friendly Version of this Article Have an Opinion on Today's Article? Post Your Comments at SiteProNews.com   Need Content for Your Website - GoArticles.com has 2,093,000 + Articles

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Why Adopt Social Media Marketing

Topic: Why Adopt Social Media Marketing
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MAY 28,  ISSUE #1392 Article Categories    • Advertising    • Blogs & Podcasts    • Business    • Ecommerce    • Google    • Linking Strategies    • Marketing    • RSS    • SE Optimization    • SE Positioning    • SE Submission    • SE Tactics    • Security    • Technology    • Video Marketing    • Web 2.0    • Web Design    • Webmasters    • Website Promotion    • Website Traffic    • Writing Web Search    • Add a Site    • Rapid Paid Inclusion    • Low Cost Search Engine Ads    • Search 85K News Sources Blog Search    • Add a Blog    • Search 37,100+ Blogs    • Grab a Blog RSS Feed    • Grab a Blog Content Feed Tools & Services Webmaster Tools    • Web Page Analyzer    • Meta Tag Generator    • Keyword Popularity Tool    • Link Popularity Checker    • Search Engine Submitter    • Internet Tools Directory    • Site Resource Directory Traffic Exchanges Get Free Visitors to Your Site with these Outstanding Services: TrafficZap TrafficSwarm Site of the Day InvoiceDude is a free, secure, hosted software service that requires no setup and allows you to bill your clients from anywhere in the world. Data backup done daily. Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com App of the Day Chameleon Task Manager Lite 3.0 (4.0 MB) is a replacement for Windows Task Manager, featuring a memory optimizer, improved software response, enhanced security, quick access to process management, detailed program information, etc. Freeware for Windows 2000/ XP/ 2003/ Vista/ 7/ x64 Edition. If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com SPN Partners Hostway's Business Broadcast: - Maximize your marketing power with an instant Web presence in multiple high traffic Internet directories! Hostway's Tango Reseller Platform has the industry's broadest set of white-label hosting services. Just sign up, set your revenue margin and sell! Top 10 Exposure - Forget PPC. Get Google-Type ads for $3 - $4 per month and top 10 exposure across 100's of search engines & web directories. Rapid Paid Inclusion - Add Your URL to 50+ Search Engines. Fast Inclusion, Recrawls and Backlinks. Get a Featured Article Position on GoArticles - Put your article at the top of any GoArticles.com category or sub-category for greater exposure and better rankings.

AddMe Blog Search SPN Videos DropJack.com Web Position SubmitExpress Top SEO Tools SPN Micro-Blog Website Builder Top 10 Exposure NewWebDirectory Website Templates FreeWebMonitoring FreeWebSubmission Rapid Paid Inclusion Hostway Web Solutions SmartWebGadgets.com Why Adopt Social Media Marketing By Sachin K Airan (c) 2010 - Grab the SiteProNews RSS Feed Video: SEO Social Media Marketing Strategies Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you'll find them in the "verb" category in the dictionary ~ at least not yet. Give them time. "Ain't" made it in, and that verb didn't have nearly the grassroots support of these three. Indeed, this triad of "new verbs" are both the result and the harbinger of the most prominent types of social networks and Social Media Marketing in the world today: personal and professional blogs (with RSS feeds so you can stay "tuned in"), Twitter (the "mini-blog" suited to the info-bites attitude and fast-forward pace of our lives in the 21st century), and Facebook (the global water-cooler). As the Bible says of Faith, Hope, and Love, these three remain. Blogging, Twitter, and Facebook: which is "the greatest of these" remains to be seen. In the realm of the online marketplace, however, it's no contest. The wínner is: all three of them. They are the leaders of the newest form of network marketing and one of the most effective: Social Media Marketing. Why is it so effective? Three reasons that are particularly attractive to small business and other entrepreneurs: low impact/annoyance factor, cost effectiveness, and a viral spread of information. 1. Low Impact (and therefore low annoyance factor) :- In the same way that email rapidly replaced telephone contact and so called "face time," blogging, Twitter, and Facebook are replacing other more traditional forms of marketing, and for the same reasons. Emailing became the norm for the "sender" of information because it was easier (both physically and emotionally) than making a phone call or meeting with someone in person. Email grants immediate completion and instant gratification: No getting a busy signal or, worse, an answering machine or voice mail inbox that required you to leave a message (wherein you might say the wrong thing and not be able to erase and re-record) and no having to carry on an unscripted conversation with someone in person (wherein the same dangers were ever present). The receiver was equally blessed by the ability to respond (or not) at his or her leisure and with the same assurance of faux pas-free "conversation." Social Media does the same for marketing by freeing the marketer to place his or her "ads" at any time, around the clock, 24/7, rather than to some PR office or publisher's schedule, while simultaneously granting the target audience the ability read/view and/or delete at will instead of having to dispose of or recycle the publication, and all for the low, low price of . . . well, nothing. Which naturally leads us to reason number 2. 2. Cost Effective ('cause it's free!) :- Well the section header pretty much says it all. You can't get much more cost effective than "free," and all of these Social Media Marketing venues are just that. Free as the air you breathe ~ which, by the way, is how many viruses spread. 3. Wherein a Virus can be Your Business's Best Friend :- Remember the "water-cooler" metaphor above? Years ago, in the traditional brick and mortar model of business, the water-cooler was the place where employees would gather to socialize during breaks, exchanging pleasantries and information, introducing the "new guy" to the old guard, telling jokes and showing off pictures of their pets or the new baby. Long after the physical water-cooler had been replaced by bottled water, "hanging around the water-cooler" remained a metaphor for the casual meetings and conversations that took place among people in the physical spaces of a business environment. Whatever the place, the close physical proximity inherent to "hanging around the water-cooler," made it equally easy to pass along a cold or flu bug with the jokes and those pictures of your little ones. As it is in the physical world, so is it in the virtual, and it is in this way, especially, that Social Media Marketing is effective. Facebook is an especially good example of the virtual "water-cooler" inasmuch as people "meet" there and exchange information (including jokes and pictures of the fam) and provide the perfect growth environment for spreading a "virus" in the form of word-of-mouth marketing. It's little wonder, then, that adopting Social Media Marketing is a good idea for your small business. And it's kind of comforting to some of us, after all, that even here, in the virtual business world, we can find in these new fangled technologies an echo of tradition and a sense of continuity that is familiar and reassuring. About The Author SKGTechnologies.com is a leading and quality service provider for all social media marketing services. Printer Friendly Version of this Article Have an Opinion on Today's Article? Post Your Comments at SiteProNews.com   Need Content for Your Website - GoArticles.com has 2,086,000 + Articles

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